Agri-Business Essay Example | Topics and Well Written Essays - 4500 words

Agri-Business - Essay Example The key success factor of Farmers Haven shall be its freshness and its purity in terms of organic nature of farming. The company shall brand itself as a high quality food supplier using best quality genomes for its produce. The paper is a detailed business plan that begins with a discussion of company’s objectives and mission. The paper identifies the key success factors of the business and goes forth to discuss the company’s key operations and products, its location geographies and facilities. The paper also discusses a detailed marketing strategy for the company highlighting its target market and key competitors. Under strategy implementation, the paper brings in the competitive edge for farmers Haven, its marketing strategy, pricing strategy, sales strategy and strategic alliances. The financial plan is the key to a comprehensive idea about the sources of funds and how they shall be utilised in the business processes. The financial summary also presents a pro-forma balance sheet and income statement presenting forecasts based on estimated figures based on ascertainable assumptions. Through the detailed discussion, the paper aims to provide a complete outlook on the proposed business pl an and its viability in the future. Farmers Haven shall be formed with the acquisition of the Knocktim Dairy Cottage and shall be working towards developing the fertile land into a full-fledged farming area producing high quality farm produce including fruits, vegetables, poultry produce and horticulture products. The 3 acre land shall be put to use in its fullest potential by farm managers and the owner who have the most extensive knowledge and experience in the farming business. The region of operations is located within an area of Scotland that is highly fertile and also attracts a lot of tourists for its natural beauty. The land is to be acquired for farming was primarily engaged in the dairy activities and it shall be strategically divided